Internet Marketing And A Future Financial Focus
By: Scott Lindsay
One of the prime motivations for Internet marketing is that you don?t want to be in the same place you are right now - in 12 months.
In every business the predominant idea is to set goals that help you conduct business smarter, learn lessons faster and bring more business to your site.
The problem is many entrepreneurs tend to stay focused on their bottom line and to product fulfillment issues. By doing so they may indeed find themselves in the same place 12 months from now. They may also find their business has declined in total sales revenue.
How is that possible?
This is an interesting question especially when, from all appearances, the business owner IS paying attention to their business and that the sales are brisk. It can also seem baffling when it appears that the business owner is busier than they have ever been.
The problem may be that some of the details of business should be delegated to other employees, especially if the business is of significant size.
The sad truth is some business owners are spending too much time in the mailroom and not enough time in long-term strategic planning. Online business grows as new ideas are developed and implemented.
It is not unlike an architect spending all his or her time developing the entryway of a new luxury hotel while failing to draw up plans for the rest of the building. It looks nice from the outside, but the inside is in disarray.
What this means, in the broadest terms, is that you need to pay attention to all aspects of your online business. If you don?t feel adequate to manage certain aspects of the business then find someone who can. When you neglect certain aspects of your business you will almost always run the risk of a loss of long-term business. You will also be subjected to feast or famine cycles where you may have more work than you can handle for a period of time and not enough work for an equal or greater length of time.
It?s a given that you find your business to be an important part of your life. You have invested a lot in the success of your business and that investment is too great to simply allow glaring marketing omissions to go unchallenged.
Sometimes business owners adopt an out of sight - out of mind mentality. They avoid those things that are not on their immediate radar. They push back all those things that are not fires to attend only the tyranny of the urgent.
Internet marketing is one of the very first things to be cast from view for many businesses. The reason this is true is because the role of marketing seems to have little intrinsic value for those online shops that are currently doing a brisk business. It appears to be a sign that they did everything right and can move on to the role of bean counter.
Learn the art of balancing your business interests and include marketing as a prime component for achieving future goals.
Rabu, 30 Juli 2008
Internet Marketing Companies Online Marketing Degree Online Marketing Service
Internet Marketing Companies Online Marketing Degree Online Marketing Service
By: Jan Michael Balasa
ONLINE MARKETING SERVICE
Online Marketing Service, also referred to as Internet marketing service is about using the Internet as another channel to market your business or organization. It?s about broadening your Web visibility, attracting qualified visitors to your website or getting interested people to email or call without even needing to come to your site. When visitors do come, through on-site marketing efforts and strong features, you lead them to do what you want them to do: fill out a form, register for an event or make a purchase from you through the internet usage. Some people would be eased to make their necessary work about their company by providing online worker from other place to make their job more easy to do.
Online Marketing Service builds, executes and measures direct response strategies using the Internet. Some key areas that the company should consider to concentrate on are acquisition of specific information, retention of the data being given on the site, awareness of how the site should be handled, optimization of the site content and behavior, and conversion of details through a more useful resource to the users online.
Here are some of the processes that the company should consider in getting their online marketing more effective:
1. Define Your Goal - work together with every member of your company to help clearly define exactly what it is you want to accomplish towards a more fruitful future using the online marketing service and how to set up goals which are important to the company.
2. Develop the Plan ? the company should develop strategic, effective and measurable direct response marketing plans designed to achieve the company goals. Through the company's efforts of each member, a more suitable and easy way of conducting the plan can be performed.
3. Execute the Plan - provide capable and experienced project management throughout the entire implementation process. Each member of the company should be reliable, thorough, well-connected, and determined to make satisfied clients that are connected to the company. With these at hand, satisfied clients are willing to cooperate and pay more for the efforts of the company.
4. Measure the Results - No online marketing campaign is complete without measuring the results. Internet marketing strategies take tracking and measuring of the clients website advertisements before implementation occurs. This way, the company can measure their effectiveness to the clients as well as how better they know their company's effectiveness in the process. With the good results that the company is displaying, more and more clients are willing to be with the company and won't have second thoughts of paying a good amount for a good service that the company offers. Clients' satisfaction are very vital when it comes to consideration about the company's main goal.
ONLINE MARKETING DEGREE
Online Marketing Degree generally refers to the degrees that are offered in the internet through advertisements and well-presented by different courses that are being offered by the colleges and universities throughout the globe. It most likely want to prepare individuals in undertaking and managing the process of developing consumer audiences and moving products from producers to consumers by the use of the internet.
A more easy way to determine whether you're making the right decision in improving and pursuing your career as student is to continue studying and taking one of the major courses that the college or university offers. Online Marketing Degree includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
Many colleges and universities have come up with the idea of advertising their different online courses because through this, a more practical, faster and easier way of advertising through the web can be seen and noticed. They will no longer have to make certain advertisements through television and radios just around their country but through online marketing service. The degrees that they offer will be seen by anyone from anywhere around the globe by the use of the internet. An effective way of advertising without the high costing.
A slight example on the online marketing degree is the Bachelor of Science in Business Administration ? Marketing (B.S.B.A./MKT.) which puts working professionals on a clear path to lifelong learning and success. Maximizing their career opportunities, making important contributions to the profession, reaching the potential?that define success.
Through a program that combines academic theory with practical application, and includes courses in Ethical Leadership and in Social Responsibility, the students will gain knowledge and experience in areas vital to business and society. This concentration will help the students develop insights into an organization?s marketing effort by learning not only the traditional disciplines of alternate marketing channels, sales management, advertising and research, but also emerging marketing approaches related to consumer motivation, global customer management, customer relationship management, and marketing on the Internet.
Another example of an online marketing degree is the Master of Business Administration in Marketing (M.B.A./MKT.), it provides students with the ability to examine the relationship between marketing and corporate strategy and the tools necessary for developing and implementing strong marketing tactics throughout the companies in which they work. Through a hands-on curriculum including case analyses, this specialization lays the practical groundwork necessary for students interested in strengthening or furthering their career as a marketing professional or decision maker.
INTERNET MARKETING COMPANIES
Internet Marketing is a broad term that can include everything from pay-per-click management to a full-blown online marketing campaign that builds traffic and tracks site visitors to increase conversions from all mediums. Internet Marketing can be thought as encompassing all of the following disciplines: search engine optimization, pay-per-click management, link building and affiliate marketing.
Internet Marketing Companies work solely towards getting their client?s product or services marketed online, and this is really becoming something that modern businesses can?t live without. Obviously, an Internet marketing company can?t use the same techniques that a traditional advertising agency would use, such as television commercials and special promotions.
The things that an Internet marketing company can do are pretty amazing, though, because the costs are fairly low and the results can potentially reach a global audience. The interactive nature of Internet marketing, which allows businesses to draw out an instant response from potential customers, is a unique quality of the medium. Internet marketing companies can bring creative and technical aspects together, including design, development, advertising and sales. Internet marketing methods include search engine optimization, pay per click management, display advertising, email marketing, interactive advertising, blog marketing, and viral marketing.
The services that an Internet marketing Company offers aren?t always something tangible that people can see, although things like banner ads and social media marketing (using sites like MySpace) are quite visible. Things like search engine optimization and pay per click management are more intangible, but they help promote a website by placing it where people will see it when they are looking for that type of product or service. Internet marketing companies grow and promote an organization using online media.
An Internet marketing company does not simply build a website or promote a website? They make that website visible to people who are likely to become real paying customers. For some reasons, people are making easier ways of advertising their products and news through the Internet because of its lower cost and its effectiveness. Consumers can see the products and massive orders and requests could be in any instant on line with the company which provides the products.
An online marketing campaign is necessary these days with the Internet become bigger and bigger by the day. Therefore, it is crucial to hire an effective Internet marketing company to help your business achieve the online results you are looking for.
Since the advent of the World Wide Web, there have been many new evolutions to online marketing. Thankfully, there are many Internet marketing companies that can show you the ropes about the industry so that you can capitalize with your online venture.
There is a wide variety of items that a quality Internet marketing company can provide to your business. One of the main sources of online marketing is in search engine optimization, commonly referred to as SEO. This process simply refers to the act of ensuring that your website appears in the top of the major search engines such as Google, Yahoo and MSN. This is achieved by submitting articles and keyword phrases all over the Internet because the more links that your website has on the Net, the higher your search engine ranking will be. Since most customers will choose to use the services of a company that is among the top ten in the search engines, SEO can work wonders for your online venture.
However, an Internet marketing company also has many other services that can benefit your business. Many of these particular companies also provide website designing and graphic design help that will make your website much more appealing to the public. If you search hard enough, you will be able to find a quality company that will produce your website from the ground up and then use SEO to ensure that your site gets the recognition it deserves.
By: Jan Michael Balasa
ONLINE MARKETING SERVICE
Online Marketing Service, also referred to as Internet marketing service is about using the Internet as another channel to market your business or organization. It?s about broadening your Web visibility, attracting qualified visitors to your website or getting interested people to email or call without even needing to come to your site. When visitors do come, through on-site marketing efforts and strong features, you lead them to do what you want them to do: fill out a form, register for an event or make a purchase from you through the internet usage. Some people would be eased to make their necessary work about their company by providing online worker from other place to make their job more easy to do.
Online Marketing Service builds, executes and measures direct response strategies using the Internet. Some key areas that the company should consider to concentrate on are acquisition of specific information, retention of the data being given on the site, awareness of how the site should be handled, optimization of the site content and behavior, and conversion of details through a more useful resource to the users online.
Here are some of the processes that the company should consider in getting their online marketing more effective:
1. Define Your Goal - work together with every member of your company to help clearly define exactly what it is you want to accomplish towards a more fruitful future using the online marketing service and how to set up goals which are important to the company.
2. Develop the Plan ? the company should develop strategic, effective and measurable direct response marketing plans designed to achieve the company goals. Through the company's efforts of each member, a more suitable and easy way of conducting the plan can be performed.
3. Execute the Plan - provide capable and experienced project management throughout the entire implementation process. Each member of the company should be reliable, thorough, well-connected, and determined to make satisfied clients that are connected to the company. With these at hand, satisfied clients are willing to cooperate and pay more for the efforts of the company.
4. Measure the Results - No online marketing campaign is complete without measuring the results. Internet marketing strategies take tracking and measuring of the clients website advertisements before implementation occurs. This way, the company can measure their effectiveness to the clients as well as how better they know their company's effectiveness in the process. With the good results that the company is displaying, more and more clients are willing to be with the company and won't have second thoughts of paying a good amount for a good service that the company offers. Clients' satisfaction are very vital when it comes to consideration about the company's main goal.
ONLINE MARKETING DEGREE
Online Marketing Degree generally refers to the degrees that are offered in the internet through advertisements and well-presented by different courses that are being offered by the colleges and universities throughout the globe. It most likely want to prepare individuals in undertaking and managing the process of developing consumer audiences and moving products from producers to consumers by the use of the internet.
A more easy way to determine whether you're making the right decision in improving and pursuing your career as student is to continue studying and taking one of the major courses that the college or university offers. Online Marketing Degree includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
Many colleges and universities have come up with the idea of advertising their different online courses because through this, a more practical, faster and easier way of advertising through the web can be seen and noticed. They will no longer have to make certain advertisements through television and radios just around their country but through online marketing service. The degrees that they offer will be seen by anyone from anywhere around the globe by the use of the internet. An effective way of advertising without the high costing.
A slight example on the online marketing degree is the Bachelor of Science in Business Administration ? Marketing (B.S.B.A./MKT.) which puts working professionals on a clear path to lifelong learning and success. Maximizing their career opportunities, making important contributions to the profession, reaching the potential?that define success.
Through a program that combines academic theory with practical application, and includes courses in Ethical Leadership and in Social Responsibility, the students will gain knowledge and experience in areas vital to business and society. This concentration will help the students develop insights into an organization?s marketing effort by learning not only the traditional disciplines of alternate marketing channels, sales management, advertising and research, but also emerging marketing approaches related to consumer motivation, global customer management, customer relationship management, and marketing on the Internet.
Another example of an online marketing degree is the Master of Business Administration in Marketing (M.B.A./MKT.), it provides students with the ability to examine the relationship between marketing and corporate strategy and the tools necessary for developing and implementing strong marketing tactics throughout the companies in which they work. Through a hands-on curriculum including case analyses, this specialization lays the practical groundwork necessary for students interested in strengthening or furthering their career as a marketing professional or decision maker.
INTERNET MARKETING COMPANIES
Internet Marketing is a broad term that can include everything from pay-per-click management to a full-blown online marketing campaign that builds traffic and tracks site visitors to increase conversions from all mediums. Internet Marketing can be thought as encompassing all of the following disciplines: search engine optimization, pay-per-click management, link building and affiliate marketing.
Internet Marketing Companies work solely towards getting their client?s product or services marketed online, and this is really becoming something that modern businesses can?t live without. Obviously, an Internet marketing company can?t use the same techniques that a traditional advertising agency would use, such as television commercials and special promotions.
The things that an Internet marketing company can do are pretty amazing, though, because the costs are fairly low and the results can potentially reach a global audience. The interactive nature of Internet marketing, which allows businesses to draw out an instant response from potential customers, is a unique quality of the medium. Internet marketing companies can bring creative and technical aspects together, including design, development, advertising and sales. Internet marketing methods include search engine optimization, pay per click management, display advertising, email marketing, interactive advertising, blog marketing, and viral marketing.
The services that an Internet marketing Company offers aren?t always something tangible that people can see, although things like banner ads and social media marketing (using sites like MySpace) are quite visible. Things like search engine optimization and pay per click management are more intangible, but they help promote a website by placing it where people will see it when they are looking for that type of product or service. Internet marketing companies grow and promote an organization using online media.
An Internet marketing company does not simply build a website or promote a website? They make that website visible to people who are likely to become real paying customers. For some reasons, people are making easier ways of advertising their products and news through the Internet because of its lower cost and its effectiveness. Consumers can see the products and massive orders and requests could be in any instant on line with the company which provides the products.
An online marketing campaign is necessary these days with the Internet become bigger and bigger by the day. Therefore, it is crucial to hire an effective Internet marketing company to help your business achieve the online results you are looking for.
Since the advent of the World Wide Web, there have been many new evolutions to online marketing. Thankfully, there are many Internet marketing companies that can show you the ropes about the industry so that you can capitalize with your online venture.
There is a wide variety of items that a quality Internet marketing company can provide to your business. One of the main sources of online marketing is in search engine optimization, commonly referred to as SEO. This process simply refers to the act of ensuring that your website appears in the top of the major search engines such as Google, Yahoo and MSN. This is achieved by submitting articles and keyword phrases all over the Internet because the more links that your website has on the Net, the higher your search engine ranking will be. Since most customers will choose to use the services of a company that is among the top ten in the search engines, SEO can work wonders for your online venture.
However, an Internet marketing company also has many other services that can benefit your business. Many of these particular companies also provide website designing and graphic design help that will make your website much more appealing to the public. If you search hard enough, you will be able to find a quality company that will produce your website from the ground up and then use SEO to ensure that your site gets the recognition it deserves.
Rabu, 09 April 2008
Business Plans: What Are They Used For?
Are you in the mist of developing yourself a business plan? If so, there is a good chance that you are interested in starting up your own business. It has often been said that business plans are vital to the success of starting a new business. Have you heard that before? If so, you may be wondering exactly why business plans are so important.
When it comes to business plans and their importance, you will find that there are a number of different reasons why business plans are important. Perhaps, the best way to go about understanding those reasons is to closely examine business plans, namely what they are used for. Business plans are used for a number of different things; they serve a number of different purposes. In all honesty, it depends on the type of business that you are interested in developing.
Business plans are used by many to obtaining financing for their up and coming businesses. These potential business owners are ones who have business ideas, but they do not have the financing needed to make their dreams become a reality. Instead of giving up on those dreams, a large number of individuals turn to financial lenders or investors for financial assistance. This is where a business plan comes in. Financial lenders and investors don’t just hand out money to any ole person. They, as you likely expect, want to make sure that they will be getting their money back. The only way to do this is to back a business that is sure to be a success. The only problem is that financial lenders and investors aren’t mind readers; that is why they rely on business plans.
When examining a business plan, a financial lender or investor will likely go over it with a fine tooth comb. In fact, they may even want to keep your business plan for a while, to do a little bit of research. That research will likely help them determine whether or not your business idea could turn into a real, profitable business. If so, there is a good chance that you may get the financing that you need. That is why it is extremely important that you not only have a business plan, but a detailed, professional one. You will often find that your business plan is the deciding factor in whether or not you get the financing that you need.
In addition to using a business plan to obtain business financing, there are many potential business owners who use business plans as guidance. It is no secret that it is difficult to develop a business on a whim. Doing so may mean leaving out important duties or tasks; duties or tasks that may have a significant impact on your business. That is why, if you are interested in starting a business, you are advised to develop yourself a business plan. That business plan will help to make sure that you have all of your bases covered. Having all of your bases covered is one of the many keys to developing a successful and profitable business.
Guidance and financial backing are just a few of the many ways that business plans are used, but they are the two most important and most common uses. Regardless of what you use your business plan for, in the end, you will be glad that you developed one.
To Your Success
Cody Moya
When it comes to business plans and their importance, you will find that there are a number of different reasons why business plans are important. Perhaps, the best way to go about understanding those reasons is to closely examine business plans, namely what they are used for. Business plans are used for a number of different things; they serve a number of different purposes. In all honesty, it depends on the type of business that you are interested in developing.
Business plans are used by many to obtaining financing for their up and coming businesses. These potential business owners are ones who have business ideas, but they do not have the financing needed to make their dreams become a reality. Instead of giving up on those dreams, a large number of individuals turn to financial lenders or investors for financial assistance. This is where a business plan comes in. Financial lenders and investors don’t just hand out money to any ole person. They, as you likely expect, want to make sure that they will be getting their money back. The only way to do this is to back a business that is sure to be a success. The only problem is that financial lenders and investors aren’t mind readers; that is why they rely on business plans.
When examining a business plan, a financial lender or investor will likely go over it with a fine tooth comb. In fact, they may even want to keep your business plan for a while, to do a little bit of research. That research will likely help them determine whether or not your business idea could turn into a real, profitable business. If so, there is a good chance that you may get the financing that you need. That is why it is extremely important that you not only have a business plan, but a detailed, professional one. You will often find that your business plan is the deciding factor in whether or not you get the financing that you need.
In addition to using a business plan to obtain business financing, there are many potential business owners who use business plans as guidance. It is no secret that it is difficult to develop a business on a whim. Doing so may mean leaving out important duties or tasks; duties or tasks that may have a significant impact on your business. That is why, if you are interested in starting a business, you are advised to develop yourself a business plan. That business plan will help to make sure that you have all of your bases covered. Having all of your bases covered is one of the many keys to developing a successful and profitable business.
Guidance and financial backing are just a few of the many ways that business plans are used, but they are the two most important and most common uses. Regardless of what you use your business plan for, in the end, you will be glad that you developed one.
To Your Success
Cody Moya
Sabtu, 29 Maret 2008
Explode Your Holiday Sales With An Internet Marketing Campaign
A 5 Step Internet Marketing Plan That’s Affordable and Effective
Are you planning for explosive sales this year through an effective, organized Internet marketing campaign or are you maintaining your status quo and hoping for the best?
A planned, organized Internet marketing campaign with rotation through a variety of targeted sites, directories and venues is not hard to coordinate, does not need to cost a great deal of money and can generate traffic and sales faster than search engine submissions alone. It takes a bit of research and a solid knowledge of your target customer, but you can plan and implement a simple marketing campaign in the space of a dedicated day.
A Five Step Marketing Plan follows, created by in the trenches experience with Internet marketing for small business. By doing each of the actions, you'll end up with an effective holiday marketing campaign, creating a marketing plan that can be implemented immediately and begin reaping you sales successes.
Internet Marketing Plan Step 1 - Defining Your Customer
Defining your customer is as important as defining your products or naming your business.
If you have not yet done a marketing plan within your business plan, then you need to do this exercise. If you already have this in your business plan, you can skip ahead to Step 2.
Action:
Answer these questions as honestly as you can. In other words, don't project your expectations or hopes on them. What is your perfect, solid customer really like?
Is my perfect customer male or female?
Does my perfect customer work out of the home or in the home?
What is the job profile of my perfect customer - an executive, manager, worker, entrepreneur, stay-at-home parent, etc.
What is the net household income of my perfect customer?
What level of education does my perfect customer have?
Does my perfect customer have room in her spending budget for my product/service on a one time, occasional or constant basis?
How do my perfect customers use my product/service - do they buy it for themselves or as a gift?
Does my perfect customer spend a lot, some or minimal time on the Internet?
Where does my perfect customer look for my product/service? Both online and in physical locations?
Once you have this written out, you should have a good picture of where to start looking to place your message and how to write your message copy.
Internet Marketing Plan Step 2 - Choosing Your Targets
Now, where are you going to post your ads? A coordinated effort across several sites and venues commonly frequented by your customers is the most effective marketing campaign. If you are seen in several places your visibility and retained message is much stronger. Complementary sites that you can help cross-promote to your visitors, who will then see you there too, will provide excellent reinforcement of your message. Holiday specific sites that are well promoted are excellent areas to consider.
When considering a site or newsletter for your ad, look at factors such as traffic, search engine placement, external linking (how many places link to it), quality of current ads and types of messages being presented in current ads. Are there many competitors of yours already or is the advertising of a complementary nature to your business? Are the ads completely unrelated to your business and to the intended traffic of the site? These are all clues to measure a best fit of your message to the traffic of the site.
Pay-Per-Click (PPC) advertising is another consideration for your Internet marketing campaign but can be daunting for someone new to this form. If you're new to PPC, stick to places that allow you to set limits on daily expenditures. Google is a good example. This will also help you to experiment and determine the most effective keywords by paying close attention to the statistics of the PPC campaign.
Conversion rates are an important measuring tool. What you need to do is determine what exactly you want to measure for your marketing campaign. Is it sales orders? Newsletter subscribers? Downloads of your free e-book? A conversion rate is the number of click-throughs it takes to achieve your target measurement. Your page may have 1000 hits, 14 clicks and 1 sale in a day. Your conversion rate is 1:14 or 7.1%. In other words, 7.1% of the clicks are generating a sale during this period.
Close monitoring of your conversion rates will quickly tell you what is working and what is not. Don't hesitate to change, tweak or modify your ads if needed. This is a process in constant motion until you find the best fit. Remember too, an ad may work superbly in one place but not in another.
Action:
Create a spreadsheet or document that you will enter in all the sites and venues that are a consideration in your Internet marketing campaign. You can find a free version of a spreadsheet file called the "Ad Planning Guide" to help you get started at Under the Awning and look under "Gifts & Specials".
Part 2: More of The 5 Step Internet Marketing Plan
Here are the last three steps for creating an effective Internet marketing campaign.
Internet Marketing Plan Step 3 - Budget
While some folks think this should be the first step, realistically you can better create the budget for your marketing plan when you have a good idea of the costs involved. That can only be done once you've figured out your targets. You probably already have a figure in mind of how much you can really spend, so go back to your marketing campaign sheet and total up the costs of all the ad spots you'd like to do. Chances are that total will exceed your overall spending limit.
Action:
Now go through that list and prioritize the ads in terms of where you think you'll get the most exposure and results that fit within your budget. Move the others into a holding list.
Marketing Plan
Extensive Marketing Plan Template Download it Now & Get the Job Done!
BizTree.com
Remember, as the ads start to pull in results you can always go back and expand your marketing campaign from that holding list.
If you are engaged in pay-per-click advertising, check in daily for the first week or so and monitor your results to ensure you are paying for results.
Don't forget to consider ad swaps and bartering as part of your payment and marketing budget. Many sites will swap newsletter ads or banner ads for similar placement on your site. It never hurts to ask.
Internet Marketing Plan Step 4 - Creating Your Ad Content
Internet marketing works best when you focus only on one or two things. You may have a variety of products but pick one or two items that are good sellers and have a solid appeal to your target market for your marketing campaign.
Next ask yourself, "What am I selling"? It's rarely the product or service. You are selling a benefit, something that registers at the emotional level. If you are selling fishing rods, for example, you're selling the excitement of successfully landing that monster in the lake. If you are selling cosmetics, you're selling beauty.
The most successful ads use words that relate to the customer. Use You and Yours and never put the focus on Me, Mine, Our, My or We. Create several emotional words associated with the product - fun, comforting, relaxing, stimulating, addictive - and use at least one of them in the ad.
Coupons are also an effective marketing tool. They can be easily tracked either manually or by an automated shopping cart system. Use different codes for different advertising locations and you'll quickly see which ones get the best attention.
Action:
Create a text ad for each item in your Internet marketing campaign, making sure to hit at least one to three prime keywords in the text. Text ads typically run 60 characters wide by 3, 5, 7 or 10 lines long.
Once you have your text ads, go through your banner inventory. Do you need to update them with a holiday specific message? Does every image have an appropriate ALT tag? Is the graphic properly optimized for size (under 20-50kb) and resolution (72dpi)?
Internet Marketing Plan Step 5 - Tracking & Monitoring Your Ads
Tracking and reacting to your campaign's successes are critical in maintaining an effective marketing campaign. From your website stats to PPC stats, there are many ways to determine what is working and what isn't. By paying attention you'll learn volumes about your ads and how to hone them for best results.
Tracking tricks include using specific coupon or sales codes for each ad placement, setting up separate entry pages on your site for each ad, and utilizing a service that helps track activity. For example, a mall directory like Under the Awning gives you performance stats on your product listings. There are advertising management services that help you to track ad performance, such as phpAdsNew, a free service that is relatively easy to implement and gives powerful ad tracking management and support.
Action:
On a daily basis for the first two weeks, review the results of your various ads. Write them up in your tracking sheet and look for any trends or patterns. Which ones are performing, where and why? If some aren't working, replace them with others that are or try another from your hold list. Once you settle into a pattern of review and ad management you'll know better how often you need to monitor your marketing campaigns.
Successful holiday Internet marketing campaigns are within the reach of any business, no matter what your budget. By following these basic marketing plan steps and committing to the follow-through, you can create a cost effective marketing campaign with a substantial return on investment.
marketing
Are you planning for explosive sales this year through an effective, organized Internet marketing campaign or are you maintaining your status quo and hoping for the best?
A planned, organized Internet marketing campaign with rotation through a variety of targeted sites, directories and venues is not hard to coordinate, does not need to cost a great deal of money and can generate traffic and sales faster than search engine submissions alone. It takes a bit of research and a solid knowledge of your target customer, but you can plan and implement a simple marketing campaign in the space of a dedicated day.
A Five Step Marketing Plan follows, created by in the trenches experience with Internet marketing for small business. By doing each of the actions, you'll end up with an effective holiday marketing campaign, creating a marketing plan that can be implemented immediately and begin reaping you sales successes.
Internet Marketing Plan Step 1 - Defining Your Customer
Defining your customer is as important as defining your products or naming your business.
If you have not yet done a marketing plan within your business plan, then you need to do this exercise. If you already have this in your business plan, you can skip ahead to Step 2.
Action:
Answer these questions as honestly as you can. In other words, don't project your expectations or hopes on them. What is your perfect, solid customer really like?
Is my perfect customer male or female?
Does my perfect customer work out of the home or in the home?
What is the job profile of my perfect customer - an executive, manager, worker, entrepreneur, stay-at-home parent, etc.
What is the net household income of my perfect customer?
What level of education does my perfect customer have?
Does my perfect customer have room in her spending budget for my product/service on a one time, occasional or constant basis?
How do my perfect customers use my product/service - do they buy it for themselves or as a gift?
Does my perfect customer spend a lot, some or minimal time on the Internet?
Where does my perfect customer look for my product/service? Both online and in physical locations?
Once you have this written out, you should have a good picture of where to start looking to place your message and how to write your message copy.
Internet Marketing Plan Step 2 - Choosing Your Targets
Now, where are you going to post your ads? A coordinated effort across several sites and venues commonly frequented by your customers is the most effective marketing campaign. If you are seen in several places your visibility and retained message is much stronger. Complementary sites that you can help cross-promote to your visitors, who will then see you there too, will provide excellent reinforcement of your message. Holiday specific sites that are well promoted are excellent areas to consider.
When considering a site or newsletter for your ad, look at factors such as traffic, search engine placement, external linking (how many places link to it), quality of current ads and types of messages being presented in current ads. Are there many competitors of yours already or is the advertising of a complementary nature to your business? Are the ads completely unrelated to your business and to the intended traffic of the site? These are all clues to measure a best fit of your message to the traffic of the site.
Pay-Per-Click (PPC) advertising is another consideration for your Internet marketing campaign but can be daunting for someone new to this form. If you're new to PPC, stick to places that allow you to set limits on daily expenditures. Google is a good example. This will also help you to experiment and determine the most effective keywords by paying close attention to the statistics of the PPC campaign.
Conversion rates are an important measuring tool. What you need to do is determine what exactly you want to measure for your marketing campaign. Is it sales orders? Newsletter subscribers? Downloads of your free e-book? A conversion rate is the number of click-throughs it takes to achieve your target measurement. Your page may have 1000 hits, 14 clicks and 1 sale in a day. Your conversion rate is 1:14 or 7.1%. In other words, 7.1% of the clicks are generating a sale during this period.
Close monitoring of your conversion rates will quickly tell you what is working and what is not. Don't hesitate to change, tweak or modify your ads if needed. This is a process in constant motion until you find the best fit. Remember too, an ad may work superbly in one place but not in another.
Action:
Create a spreadsheet or document that you will enter in all the sites and venues that are a consideration in your Internet marketing campaign. You can find a free version of a spreadsheet file called the "Ad Planning Guide" to help you get started at Under the Awning and look under "Gifts & Specials".
Part 2: More of The 5 Step Internet Marketing Plan
Here are the last three steps for creating an effective Internet marketing campaign.
Internet Marketing Plan Step 3 - Budget
While some folks think this should be the first step, realistically you can better create the budget for your marketing plan when you have a good idea of the costs involved. That can only be done once you've figured out your targets. You probably already have a figure in mind of how much you can really spend, so go back to your marketing campaign sheet and total up the costs of all the ad spots you'd like to do. Chances are that total will exceed your overall spending limit.
Action:
Now go through that list and prioritize the ads in terms of where you think you'll get the most exposure and results that fit within your budget. Move the others into a holding list.
Marketing Plan
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Remember, as the ads start to pull in results you can always go back and expand your marketing campaign from that holding list.
If you are engaged in pay-per-click advertising, check in daily for the first week or so and monitor your results to ensure you are paying for results.
Don't forget to consider ad swaps and bartering as part of your payment and marketing budget. Many sites will swap newsletter ads or banner ads for similar placement on your site. It never hurts to ask.
Internet Marketing Plan Step 4 - Creating Your Ad Content
Internet marketing works best when you focus only on one or two things. You may have a variety of products but pick one or two items that are good sellers and have a solid appeal to your target market for your marketing campaign.
Next ask yourself, "What am I selling"? It's rarely the product or service. You are selling a benefit, something that registers at the emotional level. If you are selling fishing rods, for example, you're selling the excitement of successfully landing that monster in the lake. If you are selling cosmetics, you're selling beauty.
The most successful ads use words that relate to the customer. Use You and Yours and never put the focus on Me, Mine, Our, My or We. Create several emotional words associated with the product - fun, comforting, relaxing, stimulating, addictive - and use at least one of them in the ad.
Coupons are also an effective marketing tool. They can be easily tracked either manually or by an automated shopping cart system. Use different codes for different advertising locations and you'll quickly see which ones get the best attention.
Action:
Create a text ad for each item in your Internet marketing campaign, making sure to hit at least one to three prime keywords in the text. Text ads typically run 60 characters wide by 3, 5, 7 or 10 lines long.
Once you have your text ads, go through your banner inventory. Do you need to update them with a holiday specific message? Does every image have an appropriate ALT tag? Is the graphic properly optimized for size (under 20-50kb) and resolution (72dpi)?
Internet Marketing Plan Step 5 - Tracking & Monitoring Your Ads
Tracking and reacting to your campaign's successes are critical in maintaining an effective marketing campaign. From your website stats to PPC stats, there are many ways to determine what is working and what isn't. By paying attention you'll learn volumes about your ads and how to hone them for best results.
Tracking tricks include using specific coupon or sales codes for each ad placement, setting up separate entry pages on your site for each ad, and utilizing a service that helps track activity. For example, a mall directory like Under the Awning gives you performance stats on your product listings. There are advertising management services that help you to track ad performance, such as phpAdsNew, a free service that is relatively easy to implement and gives powerful ad tracking management and support.
Action:
On a daily basis for the first two weeks, review the results of your various ads. Write them up in your tracking sheet and look for any trends or patterns. Which ones are performing, where and why? If some aren't working, replace them with others that are or try another from your hold list. Once you settle into a pattern of review and ad management you'll know better how often you need to monitor your marketing campaigns.
Successful holiday Internet marketing campaigns are within the reach of any business, no matter what your budget. By following these basic marketing plan steps and committing to the follow-through, you can create a cost effective marketing campaign with a substantial return on investment.
marketing
How to Find and Master a Niche Market
Niche Marketing Can Be Your Ticket to Success
One common path to success for many small businesses is establishing themselves in a niche market. Because no matter how hard they try, no large retailer can be all things to all people, there are always going to be segments of the population whose needs for particular products and/or services are going unmet – leaving room for the small business to succeed by meeting those needs.
So how can your small business capitalize on these unmet needs and find and dominate your own niche market? Concentrate on these four basic concepts for niche marketing success:
1. A unique product or service.
For starters, if you’re going to master a niche market, you need to have a unique product or service. Ideally, you want to be the only one selling what you’re selling.
The trick to coming up with such a product or service is to “look on the fringes” for unmet needs.
For example, one East Coast entrepreneur’s business consists of creating hand-made medieval outfits. Large retailers and even shops specializing in costumes don’t supply these types of garments.
Don’t forget that processes can be products as well. They’re ubiquitous now, but someone once looked at an inkjet printer cartridge and came up with the idea and the process for refilling them. Need help getting started with this sort of idea spotting? 7 Sources of Business Ideas will spark your thinking.
2. A marketable product or service.
You can create all kinds of wonderful and wonky products and/or services but if no one wants what you’ve produced, what’s the point? Maybe there’s no one selling fried insects from a vending cart on your street, but that doesn’t mean it’s a good idea. The niche market of people who enjoy eating fried insects in this country is so small they wouldn’t even fill a phone booth.
There has to be enough of a demand for your product or service for your business to make a profit. How do you find out? By trial and error or by conducting extensive market research.
I, of course, recommend the latter. If you want to know if there’s a market for dog coats, bamboo flooring or counseling for the Blackberry addicted, the best way to find out is to get out there and ask. Making or buying a lot of something and throwing up a Web site to see if there’s any interest in what you’re doing is for people who don’t want to make money.
3. Choose a niche market that’s available.
Remember, niche markets tend to be smaller so there’s only room for so many players. When it comes to niche marketing, if you try to jump on a bandwagon, you’re only going to fall off the back. For instance, I mentioned the niche market for gay marriages in Best Business Opportunities 2005.
Before you started such a business yourself, you would certainly need to carefully research the competition and the size of the market to see if a new business in this niche would be viable. It might well be better to find a different niche in the marriage or gay markets and make that niche your own.
4. Market, market, market.
Marketing is perhaps more important for niche market businesses than for any other kind, because the niche market business is by definition, unknown and succeeds or fails on making the connection with exactly the right kind of customer/client. If I open a Starbucks, for example, people know right away what that business is about and what kinds of products to expect. And because Starbuck’s market is “anybody who likes coffee”, they really don’t have to worry much about advertising at this point in the game.
But if I open a business providing naturopathic treatments for pets, selling tub/shower conversions for the elderly or providing virtual assistant services to professional speakers, to give just three examples, people won’t know what to expect or even that my niche business exists at all unless I make the effort to reach and educate them. So market, market, market – and once you have a customer or client, make contact on a regular basis.
A unique product or service that will fulfill the unmet needs of a specific group of people – that’s niche marketing in a nutshell. If you apply all of the four concepts above, your small business will enjoy the powerful competitive advantage that mastering a niche market provides.
One common path to success for many small businesses is establishing themselves in a niche market. Because no matter how hard they try, no large retailer can be all things to all people, there are always going to be segments of the population whose needs for particular products and/or services are going unmet – leaving room for the small business to succeed by meeting those needs.
So how can your small business capitalize on these unmet needs and find and dominate your own niche market? Concentrate on these four basic concepts for niche marketing success:
1. A unique product or service.
For starters, if you’re going to master a niche market, you need to have a unique product or service. Ideally, you want to be the only one selling what you’re selling.
The trick to coming up with such a product or service is to “look on the fringes” for unmet needs.
For example, one East Coast entrepreneur’s business consists of creating hand-made medieval outfits. Large retailers and even shops specializing in costumes don’t supply these types of garments.
Don’t forget that processes can be products as well. They’re ubiquitous now, but someone once looked at an inkjet printer cartridge and came up with the idea and the process for refilling them. Need help getting started with this sort of idea spotting? 7 Sources of Business Ideas will spark your thinking.
2. A marketable product or service.
You can create all kinds of wonderful and wonky products and/or services but if no one wants what you’ve produced, what’s the point? Maybe there’s no one selling fried insects from a vending cart on your street, but that doesn’t mean it’s a good idea. The niche market of people who enjoy eating fried insects in this country is so small they wouldn’t even fill a phone booth.
There has to be enough of a demand for your product or service for your business to make a profit. How do you find out? By trial and error or by conducting extensive market research.
I, of course, recommend the latter. If you want to know if there’s a market for dog coats, bamboo flooring or counseling for the Blackberry addicted, the best way to find out is to get out there and ask. Making or buying a lot of something and throwing up a Web site to see if there’s any interest in what you’re doing is for people who don’t want to make money.
3. Choose a niche market that’s available.
Remember, niche markets tend to be smaller so there’s only room for so many players. When it comes to niche marketing, if you try to jump on a bandwagon, you’re only going to fall off the back. For instance, I mentioned the niche market for gay marriages in Best Business Opportunities 2005.
Before you started such a business yourself, you would certainly need to carefully research the competition and the size of the market to see if a new business in this niche would be viable. It might well be better to find a different niche in the marriage or gay markets and make that niche your own.
4. Market, market, market.
Marketing is perhaps more important for niche market businesses than for any other kind, because the niche market business is by definition, unknown and succeeds or fails on making the connection with exactly the right kind of customer/client. If I open a Starbucks, for example, people know right away what that business is about and what kinds of products to expect. And because Starbuck’s market is “anybody who likes coffee”, they really don’t have to worry much about advertising at this point in the game.
But if I open a business providing naturopathic treatments for pets, selling tub/shower conversions for the elderly or providing virtual assistant services to professional speakers, to give just three examples, people won’t know what to expect or even that my niche business exists at all unless I make the effort to reach and educate them. So market, market, market – and once you have a customer or client, make contact on a regular basis.
A unique product or service that will fulfill the unmet needs of a specific group of people – that’s niche marketing in a nutshell. If you apply all of the four concepts above, your small business will enjoy the powerful competitive advantage that mastering a niche market provides.
Defining Your Niche Market
A Critical Step in Internet Marketing
In my ten years of experience working with clients one thing I've noticed is there are some business owners that have defined their niche market and have a clear picture of whom it is they are marketing to and there are others that tend to waiver or be unsure.
Often business owners view a niche market as narrowing their sales or cutting into a profit margin, so they fear it. The truth is a niche market could be defined as a component that gives your business POWER. A niche market allows you to define who you are marketing to.
When you know who are you are marketing to it's easy to determine where your marketing energy and dollars should be spent. Take for example a car dealership. A car dealership calls me up and tells me they want me to help them develop an Internet Marketing strategy.
My first question as always is "Who are you marketing to?" They answer by telling me they want to market to anyone interested in buying a car. Now let's keep in mind that this car dealership is located in New York. I approach the process by working with the client and explaining to them that although they market to a person in Seattle, because that "person is interested in buying a car" the chances of that person coming from Seattle to New York to purchase that car is a very unlikely. Therefore they've wasted time and money and will more than likely see no return on either. By the time our conversation is finished I've helped them see why narrowing their niche market down to be "anyone interested in buying a car within a 50 mile radius". They now have POWER. They know where to spend time and money to market and their vision is clear. They are now 10 steps ahead of the other car dealership located 20 miles away who is marketing to "anyone interested in buying a car".
There is even a greater importance in having a well-defined niche market when planning your Internet Marketing strategy to achieve Internet Success. The most common misconception about online marketing is that if you build it they will come or having an online business will make you wealthy. Truth is you have to find your niche market to get them to come and you must offer a product or service that they are demanding to reach a level of financial success via the Internet.
Defining your niche market before you embark on your Internet marketing strategy is important for the following 5 reasons.
You have the ability to maximize your marketing budget by targeting your defined niche market. You'll know exactly where to advertise. You'll know where to look to find ezines and related sites that are catering to your market. This gives you a starting point.
Your site can then be optimized for search engines so that your niche market can find you easily.
You are able to cater your site to your niche market.You can develop your site to guide your viewers and help them find solutions or products that you offer that are specific to the problems that your niche market encounters.
A defined niche market makes it easier to develop ideas for new products or services that inherently appeal to your specific niche.
You have an upper-hand in establishing yourself as a leader in your industry.
Do you now see the importance of having a niche market? Are you struggling with who your niche market is? If you answered yes spend some time asking yourself the following questions:
What is it that my current clients have in common?
How do I set myself apart from the competition?
What is different about services or products that I offer?
What are the "extras" that I bring to the market?
The best way to answer these questions is without analyzing them too much. Just write down what it is that first comes to mind. Once you've completed them analyze the answer and it will be easy to define your niche market
In my ten years of experience working with clients one thing I've noticed is there are some business owners that have defined their niche market and have a clear picture of whom it is they are marketing to and there are others that tend to waiver or be unsure.
Often business owners view a niche market as narrowing their sales or cutting into a profit margin, so they fear it. The truth is a niche market could be defined as a component that gives your business POWER. A niche market allows you to define who you are marketing to.
When you know who are you are marketing to it's easy to determine where your marketing energy and dollars should be spent. Take for example a car dealership. A car dealership calls me up and tells me they want me to help them develop an Internet Marketing strategy.
My first question as always is "Who are you marketing to?" They answer by telling me they want to market to anyone interested in buying a car. Now let's keep in mind that this car dealership is located in New York. I approach the process by working with the client and explaining to them that although they market to a person in Seattle, because that "person is interested in buying a car" the chances of that person coming from Seattle to New York to purchase that car is a very unlikely. Therefore they've wasted time and money and will more than likely see no return on either. By the time our conversation is finished I've helped them see why narrowing their niche market down to be "anyone interested in buying a car within a 50 mile radius". They now have POWER. They know where to spend time and money to market and their vision is clear. They are now 10 steps ahead of the other car dealership located 20 miles away who is marketing to "anyone interested in buying a car".
There is even a greater importance in having a well-defined niche market when planning your Internet Marketing strategy to achieve Internet Success. The most common misconception about online marketing is that if you build it they will come or having an online business will make you wealthy. Truth is you have to find your niche market to get them to come and you must offer a product or service that they are demanding to reach a level of financial success via the Internet.
Defining your niche market before you embark on your Internet marketing strategy is important for the following 5 reasons.
You have the ability to maximize your marketing budget by targeting your defined niche market. You'll know exactly where to advertise. You'll know where to look to find ezines and related sites that are catering to your market. This gives you a starting point.
Your site can then be optimized for search engines so that your niche market can find you easily.
You are able to cater your site to your niche market.You can develop your site to guide your viewers and help them find solutions or products that you offer that are specific to the problems that your niche market encounters.
A defined niche market makes it easier to develop ideas for new products or services that inherently appeal to your specific niche.
You have an upper-hand in establishing yourself as a leader in your industry.
Do you now see the importance of having a niche market? Are you struggling with who your niche market is? If you answered yes spend some time asking yourself the following questions:
What is it that my current clients have in common?
How do I set myself apart from the competition?
What is different about services or products that I offer?
What are the "extras" that I bring to the market?
The best way to answer these questions is without analyzing them too much. Just write down what it is that first comes to mind. Once you've completed them analyze the answer and it will be easy to define your niche market
Rabu, 12 Maret 2008
A Crazy new way to increase sales from zero..
In my new book, "Zero Limits," I talk about the unusual therapist who helped heal an entire hospital ward of mentally ill criminals -- without seeing any of them.
I've since learned his method for healing, which involves "cleaning" yourself of all negativity in order to see change in others.
It seems bizarre, but when you take care of your own issues, they disappear in other people.
The whole idea is to love the problems away. You do it by saying "I love you," and a few other statements, non-stop. I've been doing it for two years now and my life is astonishing. I live in an almost moment-by-moment state of bliss.
Once I learned this method, I started to use it on other things besides illness. Since I'm a practical metaphysician and an entrepreneur, I wanted to see if this wild method would work on sales and other bottom line results.
Whenever I would write an article -- much like this one -- I would send love into it.
Whenever I would write another book -- like my new one, "Zero Limits" -- I would keep saying "I love you" in my mind.
What I noticed is my emails and articles would get read and distributed to *millions* of people.
And my book, "Zero Limits," became an Amazon bestseller -- six months *before* it was published.
But I didn't stop there in my testing.
Because I want to be sure this method works for others and not just me, I taught it to my close friends.
Bill Hibbler, coauthor with me of the book "Meet and Grow Rich," was skeptical. But he borrowed a pre-publication copy of my book, "Zero Limits," read it, and started loving his products and his list of subscribers. Here's what he said:
"Sales for Jan 1-4 were 41.39% higher than Dec 1-4. During the four day period in January, I didn't mail my list or launch any new promotion during that time. All I did was clean while reading your book and throughout the day."
Bill went on to tell me he saw sales increase from sites like create-ultimate-ebooks.com -- which he wasn't promoting *at all*.
How is this possible?
How can "cleaning" yourself with a mantra like "I love you" make a difference in your sales?
It appears that there is nothing "out there." The entire world is a projection of what you feel inside.
So, if you feel love, you will attract love. Because love contains gratitude, you attract more things to be grateful for. This is the essence of my book, "The Attractor Factor," and of course of the movie, "The Secret."
You get what you feel.
That's it.
At heart I think you (I) just want love. Well, so does everyone else. When you say "I love you" inside yourself, you cleanse yourself and you radiate an energy that others feel.
The result: more sales.
Still skeptical?
Look at it this way:
Even if this whole method seems totally crazy to you, what harm can come from you saying "I love you" in your mind as you make calls, write emails, deliver pitches, and go about your day?
If nothing else, you'll have better feeling days.
Try it and see.
By the way, "I love you".
I've since learned his method for healing, which involves "cleaning" yourself of all negativity in order to see change in others.
It seems bizarre, but when you take care of your own issues, they disappear in other people.
The whole idea is to love the problems away. You do it by saying "I love you," and a few other statements, non-stop. I've been doing it for two years now and my life is astonishing. I live in an almost moment-by-moment state of bliss.
Once I learned this method, I started to use it on other things besides illness. Since I'm a practical metaphysician and an entrepreneur, I wanted to see if this wild method would work on sales and other bottom line results.
Whenever I would write an article -- much like this one -- I would send love into it.
Whenever I would write another book -- like my new one, "Zero Limits" -- I would keep saying "I love you" in my mind.
What I noticed is my emails and articles would get read and distributed to *millions* of people.
And my book, "Zero Limits," became an Amazon bestseller -- six months *before* it was published.
But I didn't stop there in my testing.
Because I want to be sure this method works for others and not just me, I taught it to my close friends.
Bill Hibbler, coauthor with me of the book "Meet and Grow Rich," was skeptical. But he borrowed a pre-publication copy of my book, "Zero Limits," read it, and started loving his products and his list of subscribers. Here's what he said:
"Sales for Jan 1-4 were 41.39% higher than Dec 1-4. During the four day period in January, I didn't mail my list or launch any new promotion during that time. All I did was clean while reading your book and throughout the day."
Bill went on to tell me he saw sales increase from sites like create-ultimate-ebooks.com -- which he wasn't promoting *at all*.
How is this possible?
How can "cleaning" yourself with a mantra like "I love you" make a difference in your sales?
It appears that there is nothing "out there." The entire world is a projection of what you feel inside.
So, if you feel love, you will attract love. Because love contains gratitude, you attract more things to be grateful for. This is the essence of my book, "The Attractor Factor," and of course of the movie, "The Secret."
You get what you feel.
That's it.
At heart I think you (I) just want love. Well, so does everyone else. When you say "I love you" inside yourself, you cleanse yourself and you radiate an energy that others feel.
The result: more sales.
Still skeptical?
Look at it this way:
Even if this whole method seems totally crazy to you, what harm can come from you saying "I love you" in your mind as you make calls, write emails, deliver pitches, and go about your day?
If nothing else, you'll have better feeling days.
Try it and see.
By the way, "I love you".
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